Can you brand your business and launch your brand online . . . . without losing your mind? A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a website is the most powerful marketing and sales tool available to any company, large or…
I’ve asked a good friend of mine Lauren Klopfenstein, who is one of my trusted design team members to share her top 10 website production tips. For several years now Lauren and her associates have consistently delivered exceptional designs to my clients. We’ve worked together on branding, logos, websites, packaging design and a number of marketing and advertising projects. Here are her tips — does your website meet this criteria? 1. Have a plan, ask yourself some important basic questions Think about your site and what you want it to do. Spend time evaluating what you think your customers want from…