Businesses that exhibit in trade shows and showcase events must have an eye-catching trade show banner to draw attendees to their booths. Here are 5 tips to creating a banner that will work for you, not against you. Think of your banner as a billboard. It needs to capture attention and be easy to read. Your message needs to be grasped quickly by trade show attendees. Keep the idea and design simple and concise. Most businesses capitalize on their brand by incorporating their logo and tag line. If you are running a special deal or offer, limit your message to…