BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Archive for the ‘web 2.0’ Category

March 29th, 2015 | By: Karen Saunders

Mobile-friendly Websites Are Preferred By Google

In February Google announced that on April 21, 2015 Mobile-friendly Websites(also known as “responsive” websites) will get preference in Google’s search engine results. This means if your website has NOT been optimized for mobile devices you may see it fall in Google’s search rankings. Google states this change in their algorithm will have a significant impact on search results. Google is adding this criteria because they have determined that more and more people are using mobile devices to search the internet and these folks will return to mobile-friendly websites over sites that have not been optimized. Mobile-friendly Websites reconfigure graphics and content on mobile devices such as tablets and smart phones so…

Read More


July 25th, 2008 | By: Karen Saunders

Relationship Marketing for the 21st Century

Quick! Answer this question: What do you think of when you hear the term “relationship marketing”? If the only things that came to mind were your local business networking group, local chamber of commerce, or service club, you might not be aware of new strategies in 21st century relationship marketing. There is nothing wrong with any of these organizations, but if your relationship marketing efforts begin and end with them, you are not only operating under the old rules of relationship marketing, you are stuck in the 20th century. 21st century relationship marketing makes active use of Web 2.0. Web…

Read More