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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘Websites’ Category

October 25th, 2011 | By: Karen Saunders

Common Acronyms Used in Self-Publishing, Printing and Design

Are you stumped by new acronyms that have suddenly popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging field of ebook publishing. Here are definitions of some and newly coined and common acronyms used in self-publishing, printing and graphic design. AI — Adobe Illustrator A vector-based graphic file format developed by Adobe. BMP — Bitmap A raster-based file format. CMYK— Cyan-Magenta-Yellow-Black A four-ink color system used by printers to print full color images. This is…

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August 25th, 2008 | By: Karen Saunders

10 Rules of Thumb to Select a Great Domain Name

My good friend and colleague, Patrice Rhoades-Baum has graciously provided another great article, this time on how to select a great domain name. Along with my artist associates, she’s done a fantastic job helping several of my clients transform their websites into powerful marketing tools—check this one out: ( , and I learned first hand she knows her stuff. By Patrice Rhoades-Baum Copyright © 2008 Having a hardworking domain name for your website helps you clearly communicate with your prospects and clients. A great domain name makes it easy for prospects and clients to find your website, communicates something specific about your…

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November 19th, 2006 | By: Karen Saunders

Outrageous Business Growth ™ – The Fast Track To Explosive Sales

This article on Outrageous Business Growth was written by marketing expert Debbie Bermont and is used with her permission. Could you build a wildly successful business today without a website and a large marketing budget? Of course you can. In fact people have been building successful businesses for centuries of time without the tools we have at our disposal today. Go back in time before the age of technology when business deals were done using the “gentleman’s agreement” method. Two people would shake hands to signify that each one would deliver to the other a specified good or service on…

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October 28th, 2006 | By: Karen Saunders

How to Define RGB and CMYK Color Models

Are you confused by what these letters mean? Can you define RGB and CMYK? Do you know how they affect your desktop publishing and website files? These letters represent two different color models or systems, (which are types of color definitions). RGB stands for Red, Green and Blue, with the first letter of each word represented in the acronym. RGB is an “additive color” system. Red, green and blue beams of light create the colorful images on your computer monitor. Where red and green light overlaps, you see yellow (see diagram at left). When red, green and blue mix together, you…

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