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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Archive for the ‘Amazon’ Category

August 27th, 2015 | By: Karen Saunders

Add Value to Your Self-Published Book with a CD or DVD!

Self-publishers: If you’ve written a book, you may want to consider creating a CD or DVD with audio, video or e-media content to add value to your self-published book. Then you can leverage your content and double your price AND your profits on Amazon! First, you will need to open an Amazon Advantage account. This is a consignment program where Amazon requests copies of your product based on current and anticipated customer demand. It works like this: you mail copies of your product to Amazon; when a customer makes a purchase, Amazon’s fulfillment department  ships it out directly to the…

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March 26th, 2014 | By: Karen Saunders

Self-Publishers: Use GoodReads to Promote Your Book to Your Target Market

GoodReads is a like an online book club or a social media network for people who like to read books. Amazon owns GoodReads, so if you buy a Kindle and you open a GoodReads account you can synchronize your Kindle with GoodReads. It will offer recommendations of books to read based on your past reading history and how you rate books. GoodReads Author Program This free program is great way for authors to reach their target market. Readers may add your book to their recommended list on GoodReads and authors can promote their books to passionate readers. Here’s how to get…

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January 30th, 2013 | By: Karen Saunders

Should Self-Publishers Enroll in Amazon’s KDP Select Program?

Kindle Direct Publishing Select (KDP Select) is a special program that Amazon offers independent publishers, authors and self-publishers to be a part of the digital Kindle Owners’ Lending Library. You can earn a share of a $6 million fund based on how often your ebook is borrowed through the program. In addition, you can use Amazon’s special marketing tools, which include offering your ebook for free to readers for up to 5 days in each 90-day period. You can also earn up to 70% royalties on sales in Brazil, Japan and India. Ebooks not in the KDP Select program only…

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November 26th, 2012 | By: Karen Saunders

It Takes a Community to Make Your Book an Amazon Bestseller

At a recent Colorado Independent Publishers Association (CIPA) meeting we had a panel speak on the topic of how to make your book an “Amazon Bestseller.” One of the panelists was Marcia Reece whose book, Secrets of a Marriage Mouse became the #1 bestseller in three Amazon book categories: Marriage, Personal Relationships, and Health. She shared with us a few of the many very specific techniques she used to sell 3700 books in 3 days on Amazon.com. Marcia occasionally offers one-day workshops where she explains ALL the important steps in this process. Shown below are some of the highlights of her…

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