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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Creating Julia Spencer’s New Brand, Website & Speaker One Sheet

Spotlight on a Client Project: Building a New Brand

Last year our team designed Julia Spencer’s award-winning book, Looking Through a Key Hole. The memoir is about her challenges with severe and progressive vision loss. She relies on her Seeing Eye guide dog, Irene, for independence.

Since self-publishing her book, Julia’s speaking business has grown so she needed to clarify her brand and update her marketing materials.

Julia asked for our help with creating a tag line and updating her website and speaker one sheet. Team lead, Patrice Rhoades-Baum – who is our branding expert – helped Julia nail her brand and created this tagline: “Inspiring healthy doctor-patient relationships.

Patrice wrote the copy for Julia’s new website and one sheet. Team member Matt McKendree created the new website and then I designed the one sheet to complement the website design.

Shown below is the home page of her old website that promoted her book. Immediately below that is a screen shot of her new website home page that focuses on her speaking business with the new warm and compelling brand. Notice how the one sheet coordinates with the website design.

Website “Before”:

Julie Spencer old website

Website and New Brand “After”:

(You may click on this graphic to go to Julia’s website)

Julia Spencer new brand and website

Speaker One Sheet: Front Side

Julia Spencer one sheet design front

Speaker One Sheet: Back Side

Julia Spencer one sheet design back

Here are Some Kind Words from Julia Spencer:

“Karen Saunders and her talented team of experts have given my memoir the professional and elegant look I sought. Every little detail in design and layout was handled with efficiency and expediency. Karen’s statement, ‘Let me lead you down the yellow brick road to the publication of your book,’ was absolutely true.

Karen not only prevented me from making many mistakes with my first book, but she also referred me to her excellent team of vetted publishing professionals: a POD book printer, proofreader, audiobook studio, e-book conversion expert and branding specialist. Everyone she introduced me to is top-of-the-line and indispensable to my publishing business.

This comes from the heart. I love working with you. You are very knowledgeable and professional, not to mention very generous, warm, and caring. Thank you Karen.I will be back with my next book.

—Julia Spencer, author and publisher of Looking Through a Keyhole

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