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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Posts About ‘Book Publishing’

July 16th, 2015 | By: Karen Saunders

For Speakers: How to Design a Book Cover that Sells

Successful sought-after speakers usually have a book to back their brand, expertise and credibility in their chosen fields. A book provides an additional revenue stream, increased publicity, and can be used as a hook for invitations to media events and speaking gigs. In this day and age of Amazon and POD printing, most speakers will self-publish. But if you self-publish, it is crucial to produce a quality product from the inside out, because your image, brand and book sales depend on it. So, how do you design a book cover that sells? Savvy speakers will seek out experts to guide…

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June 28th, 2015 | By: Karen Saunders

When to Use Contractions in a Book Manuscript

I recently received a query from a subscriber who asked me to weigh in on a contraction conundrum. This author wanted to know if it was acceptable to use contractions in a book manuscript. I asked my teammate and award-winning book editor Barbara McNichol for her take on this issue. Here’s the definition of a contraction: Two words that have been contracted (pulled together) into one word. E.g., let’s (let us), he’d (he had), we’re (we are), etc. This author wrote: My latest (4th) book is coming out in September. I just got the edits back from my publisher. I…

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April 28th, 2015 | By: Karen Saunders

10 Self-Publishing Tips for Successful Speakers

As a speaker you have an important message to deliver, and your goal is to reach as many people as possible. One way to do this is by leveraging your content into a self-published book. A book will give you credibility, open doors to new speaking opportunities, and provide another revenue stream—that is, if your book is every bit as professional as you are. As a busy speaker, I know you will appreciate these 10 self-publishing tips. After 25 years in the business of designing book covers and interiors and helping speakers publish their books, I know self-published books can outshine those…

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February 24th, 2015 | By: Karen Saunders

The Self-Published Book Cover Design Process

I would like to show you an example of the book cover design process by revealing a series of cover comps (ideas) we did for one of our client’s books. Nature’s Wisdom in the Workplace: Managing Energy in Today’s Health Care Organizations was published by Synergy Press, and authored by Sharon Cox, Jo Manion and Diane Miller. The Design Brief First we spoke with the client to get a list of information regarding the target market and book specifications. The design brief outlines the parameters for the style, colors, imagery and typography our designer needed to incorporate into the book cover design process: 6″ x…

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November 10th, 2014 | By: Karen Saunders

The Top 10 Self-Publishing Bloopers

I attended the CIPA (Colorado Independent Publishers Association) meeting last month and their topic was “self-publishing bloopers.” I took some notes, added my own items and compiled a list for you. The number one mistake is not having your book professionally edited. There are different levels of editing: content editing, copy editing and proofreading. In my August 2014 post I describe in detail these three types of editing services. Missing the bar code. If you don’t have a bar code on the back cover of your book you won’t be able to sell your book in bookstores or on Amazon. Bad cover design. Your…

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September 23rd, 2014 | By: Karen Saunders

Creative Ways to Sell Your Self-Published Books

Book marketing guru Brian Jud spoke at the September CIPA (Colorado Independent Publishers Association) meeting about ways to sell books to other markets besides bookstores. He published the book Beyond the Bookstore back in 2009, and has a new updated edition, How to Make Real Money Selling Books. These books show you how to reach unique retail and non-retail market segments, where you can sell mass quantities of self-published books at a time. Many independent publishers have realized the unfortunate impact of returns when working with bookstores. Returns are shipped back to the publisher at the publisher’s expense and often arrived…

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August 27th, 2014 | By: Karen Saunders

What’s the Difference Between Content Editing, Copy Editing and Proofreading?

Smart self-publishers have their manuscripts edited and proofread by professionals. To meet this need, we offer an assortment of editorial services, from content editing to proofreading. Our award-winning team of editors and proofreaders specializes in a wide range of genres with a variety of skill sets in both fiction and non-fiction. It’s so important to find the right fit for each client, and we feel it is our responsibility to educate our clients about the different types of editing and proofreading services. As a visual person, I like to make analogies with visual images. I think about editing from the…

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March 26th, 2014 | By: Karen Saunders

Self-Publishers: Use GoodReads to Promote Your Book to Your Target Market

GoodReads is a like an online book club or a social media network for people who like to read books. Amazon owns GoodReads, so if you buy a Kindle and you open a GoodReads account you can synchronize your Kindle with GoodReads. It will offer recommendations of books to read based on your past reading history and how you rate books. GoodReads Author Program This free program is great way for authors to reach their target market. Readers may add your book to their recommended list on GoodReads and authors can promote their books to passionate readers. Here’s how to get…

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October 31st, 2013 | By: Karen Saunders

20 Copyright and Clearance Tips for Self-Publishers

A recent Colorado Independent Publishers Association meeting featured copyright and permissions presentations by John R. Tandler of Ryley, Carlock and Applewhite, and Joyce L. Miller of The Copyright Detective. Here are my notes from this very informative meeting on copyright clearance Not everything can be copyrighted. Only items that can be “fixed in a tangible medium” which then can be reproduced. For example, music that is recorded onto a tape or printed on a sheet, words that are printed on paper, a painting that is on canvas, a photo that is printed on paper or stored digitally all can be copyrighted….

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September 26th, 2013 | By: Karen Saunders

3 Creative Ways to Sell More eBooks: Matchbook, Kobo, Ganxy

Kindle Matchbook Program Amazon has just unveiled Kindle Matchbook for ebook publishers. This special program encourages their customers to buy two copies of your book; the printed version at the regular price and the ebook version at a discounted price. Publishers receive approximately 50% royalty on the ebook sold and a standard royalty on the printed book sold. What this means for the publisher is increased revenue; they’re selling two books at one time. The book buyer can immediately download the Kindle version while waiting for the printed version to arrive in the mail. Publishers will need to discount the…

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