If you’re a speaker, author, or small business consultant with recorded presentations, teleseminars or workshops, you should think about leveraging your knowledge and expertise into products. You can create audio CDs, video DVDs, VHS and cassette tapes and sell them on your website or after your events. You may want to sell them separately, bundled together or consider doing a joint venture product with someone in a complementary field. You can hire a service to transcribe your recordings and create an ebook or printed workbook. The quality of your products start with your recordings and ends with your packaging design….
Everyone’s got ’em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My company needs a logo, too.” Maybe you want to design your own logo too. Why create a logo for your company? Because a logo: — visually represents your company in a graphic form (a picture is worth a thousand words, remember?) — instantly communicates your company’s essence: what it does and what it stands for — complements your company’s ongoing identity package so your customers can recognize it year after…
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers. Let’s say you have been traveling around town without your morning coffee and are getting just a little…
It’s the trade show of the year, and you’re poised to meet, greet and network up a storm because the precise buyers for your product or services are here. Business card? Check. Sales brochures? Check. Product samples, informational literature, or other appropriate peripherals? Check. But wait. Let’s go back to item #1 – both in the list above and the all-important first step in creating a strong, lasting and favorable impression. In other words, what you looked like or said may not be remembered when potential customers are back home, but your business card will be in the pile he’ll…