BLOG: Eye-Popping Tips

From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach



Posts About ‘Branding Your Business’

February 26th, 2012 | By: Karen Saunders

Spotlight on a Client Project: Designing a Children’s Book

Designing a children’s book was a treat for my team! As a team leader serving the publishing community, I have the privilege of helping authors publish their books and launch their websites. Every client is so passionate about his or her book, product or service, it’s fun to live vicariously through their work for a few months. Occasionally a client brings a project that seems to leap heads and shoulders above the rest in regard to the intriguing subject matter, quality of content, scope of work, artistic challenge and affect it has on our community. One such project was Alphabet Denver,…

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July 28th, 2010 | By: Karen Saunders

Coordinating a Website and Book Cover Brand

My team just finished creating a website and book cover brand for our new client: author and speaker Bill Young. The portfolio samples and case study below show you how we created his new brand and worked together to keep the graphics consistent throughout his website, 2 book covers, CD label and stationery items. An accomplished business and community leader Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities. Given his expertise in raising funds for non-profit organizations and start-up…

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February 24th, 2010 | By: Karen Saunders

Website and Branding Webinar at Women’s Economic Summit

This month I have something very special for you: a free branding webinar. You are invited to hear my presentation at the Virtual Women’s Economic Summit. It is entitled: “Branding, Logo, and Website, Oh My!” The Yellow Brick Roadmap to Develop Your Brand, Website and Marketing Materials. This is a FREE 60-minute audio recording in Q&A format. First I will describe how a branding assessment clarifies the fundamentals of your business. Then I’ll show you the most important key elements and why you definitely need a brand. Finally, I’ll explain how to leverage your time, effort and dollars by creating a solid…

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May 27th, 2009 | By: Karen Saunders

7 Steps to Brand Your Business and Launch Your Brand Online

Can you brand your business and launch your brand online . . . . without losing your mind? A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a website is the most powerful marketing and sales tool available to any company, large or…

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April 28th, 2008 | By: Karen Saunders

The Second Visual Branding Key: A Distinctive Tag Line

Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. Specifically visual branding. Do you remember what I wrote last month about branding? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers. Last month I explained how your logo is the first visual…

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March 30th, 2008 | By: Karen Saunders

2 Visual Branding Keys To Make Your Business Memorable

Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. Specifically visual branding keys. But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers. Let’s say you are getting ready to run errands on a busy Saturday morning,…

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November 30th, 2007 | By: Karen Saunders

7 Crucial Reasons Why You Need to Market Yourself as an Expert

My guest writer today is Nancy Marmolejo, “The Visibility Expert.” You may remember she interviewed me on November 14th for a teleseminar on one-sheets. Today she will share with us why you should market yourself as an expert. With the phenomenal rise of media outlets such as cable TV, online networks, blogs, podcasts, and more, never before has the demand for quality information been higher. From magazine publishers to bloggers, expert opinion is needed to provide valuable content for listeners, readers, and web surfers. As a business owner, you can easily become a recognized expert by taking what you already…

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August 26th, 2007 | By: Karen Saunders

Business Card Design: Make Your First Impression Last — Part 2

In Part 1 of my “First Impression Last” story, I told you about my quest to find a contractor to landscape my backyard . . . and the trouble I had figuring out who’s who with the generic batch of business cards I brought home from the local home show! I finally did get in touch with the right person for the job, but it was almost like finding a needle in a haystack. It shouldn’t be that hard to figure out what your specialty or niche is with a good business card design. I was at a Chamber of Commerce…

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July 22nd, 2007 | By: Karen Saunders

Business Card Layout: Make Your First Impression Last — Part 1

Let me tell you about the last home show I went to. It was your typical home show with lots of booths, pretty displays, loads of freebies. But I wasn’t interested in all that. I was on a mission. I needed a landscaping contractor to take my dismal, ordinary backyard and turn it into Fantasy Island. Not too much to ask, right? I was prepared to spend all day, if necessary, talking with every last landscaping contractor there in order to find someone to make my dream come true. So I grabbed a tall mocha on the way in, took…

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January 27th, 2007 | By: Karen Saunders

10 Tips on How to Create a Distinctive Logo

Think of any large company, and I’ll bet you can picture its logo. It seems like they must have been born with it, but they weren’t. Every logo had to start somewhere. And you can start building recognition right now that will continue for years when you create a strong visual brand. To do this, you’ll need to learn how to create a distinctive logo. A good logo will be visually captivating, and will tell people what your company does and what it stands for. And then you can carry that logo onto just about everything that leaves your office, from…

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