Can a bad economy put a dent in your sales? Sara, a colleague of mine, thought so as she watched her sales decline during the last six months. Like most of us, Sara has heard the news reports suggesting that we are in a recession. She wondered if the reason her sales are down is the bad economy. I asked if she had recently cut back on her advertising and marketing, and if she was using relationship marketing to promote her business. “Yes, I am pulling in the purse strings and limiting my expenses,” Sara replied. I asked if she…
My guest writer today is Nancy Marmolejo, “The Visibility Expert.” You may remember she interviewed me on November 14th for a teleseminar on one-sheets. Today she will share with us why you should market yourself as an expert. With the phenomenal rise of media outlets such as cable TV, online networks, blogs, podcasts, and more, never before has the demand for quality information been higher. From magazine publishers to bloggers, expert opinion is needed to provide valuable content for listeners, readers, and web surfers. As a business owner, you can easily become a recognized expert by taking what you already…
This article on Outrageous Business Growth was written by marketing expert Debbie Bermont and is used with her permission. Could you build a wildly successful business today without a website and a large marketing budget? Of course you can. In fact people have been building successful businesses for centuries of time without the tools we have at our disposal today. Go back in time before the age of technology when business deals were done using the “gentleman’s agreement” method. Two people would shake hands to signify that each one would deliver to the other a specified good or service on…