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From Karen Saunders

Your Branding, Marketing & Self-Publishing Coach

Archive for the ‘Website Design’ Category

November 29th, 2011 | By: Karen Saunders

Do your marketing tools focus on YOU or your PROSPECTS?

A client pointed out that the projects my team and I create – websites, one-sheets, and other marketing tools – successfully “encapsulate” what the target audience really wants; they don’t simply describe the product or service being sold. In other words, the copy focuses on the benefits and results the target audience receives. I asked my team member Patrice Rhoades-Baum to address marketing tools focus points. Patrice is a marketing consultant specializing in branding for solopreneurs and micro-businesses, and she’s an expert copywriter for websites and one-sheets. Do your marketing tools focus on YOU or your PROSPECTS? Take a quick quiz!…

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October 25th, 2011 | By: Karen Saunders

Common Acronyms Used in Self-Publishing, Printing and Design

Are you stumped by new acronyms that have suddenly popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging field of ebook publishing. Here are definitions of some and newly coined and common acronyms used in self-publishing, printing and graphic design. AI — Adobe Illustrator A vector-based graphic file format developed by Adobe. BMP — Bitmap A raster-based file format. CMYK— Cyan-Magenta-Yellow-Black A four-ink color system used by printers to print full color images. This is…

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July 28th, 2010 | By: Karen Saunders

Coordinating a Website and Book Cover Brand

My team just finished creating a website and book cover brand for our new client: author and speaker Bill Young. The portfolio samples and case study below show you how we created his new brand and worked together to keep the graphics consistent throughout his website, 2 book covers, CD label and stationery items. An accomplished business and community leader Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities. Given his expertise in raising funds for non-profit organizations and start-up…

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February 24th, 2010 | By: Karen Saunders

Website and Branding Webinar at Women’s Economic Summit

This month I have something very special for you: a free branding webinar. You are invited to hear my presentation at the Virtual Women’s Economic Summit. It is entitled: “Branding, Logo, and Website, Oh My!” The Yellow Brick Roadmap to Develop Your Brand, Website and Marketing Materials. This is a FREE 60-minute audio recording in Q&A format. First I will describe how a branding assessment clarifies the fundamentals of your business. Then I’ll show you the most important key elements and why you definitely need a brand. Finally, I’ll explain how to leverage your time, effort and dollars by creating a solid…

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May 27th, 2009 | By: Karen Saunders

7 Steps to Brand Your Business and Launch Your Brand Online

Can you brand your business and launch your brand online . . . . without losing your mind? A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a website is the most powerful marketing and sales tool available to any company, large or…

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September 29th, 2008 | By: Karen Saunders

Top 10 Website Production Tips

I’ve asked a good friend of mine Lauren Klopfenstein, who is one of my trusted design team members to share her top 10 website production tips. For several years now Lauren and her associates have consistently delivered exceptional designs to my clients. We’ve worked together on branding, logos, websites, packaging design and a number of marketing and advertising projects. Here are her tips — does your website meet this criteria? 1. Have a plan, ask yourself some important basic questions Think about your site and what you want it to do. Spend time evaluating what you think your customers want from…

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