Our team recently provided branding and publishing for speaker Brian Dennis. We guided Brian through the process of self-publishing his second book while at the same time created his brand, built his website and designed his marketing toolkit within a 4 month period. The expedited schedule was precipitated on an important upcoming speaking opportunity for Brian. My publishing team members edited his book, designed the book interior, finished the cover, converted it into an ebook and uploaded the files to Kindle, Barnes & Noble and Apple within 3 months. Meanwhile, other members of my team created his brand and marketing toolkit with a new…
We’ve created dynamic brands, eye-popping logos and attractive business cards for many clients. Here’s how we design effective business cards that become powerful sales tools. The secret is in crafting layouts that are full of power, punch and purpose . . . John Hall’s speaking platform is built on his 6-Step “Do What You Can” System. We designed his abstract logo with six 3D blocks. This image is the basis of his brand and book cover design. As a vital, motivational speaker it was important to show John’s engaging photo on the front of his card. To make him really…
Client Case Study: Brand and Website Design My creative team recently finished a large project for a hearing aid dispenser. We guided Byron Patton of Lifestyle Hearing Solutions through the steps of creating a brand and website along with a new logo and stationery package for his new company. The process was deliberate and creative and constructed in a way to leverage ideas and concepts to save Byron time and money. Here’s how we did it. First, our branding expert, Patrice Rhoades-Baum held an in-depth interview with Byron and other team members to discuss his target market, the value his company…
Our team just completed a branding and publishing project for John Hall. This included designing marketing materials, a corporate ID package, book design, CD packaging and website development. It was a massive undertaking, bringing together the skills and talents of 10 team members into a 5-month project. John came to us to help launch a new direction in his successful speaking business based on his new book, Do What You Can! John provides advice, motivation, insight, and a step-by-step system to help people not simply meet their goals (business, career, personal) but to achieve extraordinary results. John’s core message is: “Get…
My team just finished creating a website and book cover brand for our new client: author and speaker Bill Young. The portfolio samples and case study below show you how we created his new brand and worked together to keep the graphics consistent throughout his website, 2 book covers, CD label and stationery items. An accomplished business and community leader Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities. Given his expertise in raising funds for non-profit organizations and start-up…
In Part 1 of my “First Impression Last” story, I told you about my quest to find a contractor to landscape my backyard . . . and the trouble I had figuring out who’s who with the generic batch of business cards I brought home from the local home show! I finally did get in touch with the right person for the job, but it was almost like finding a needle in a haystack. It shouldn’t be that hard to figure out what your specialty or niche is with a good business card design. I was at a Chamber of Commerce…
Let me tell you about the last home show I went to. It was your typical home show with lots of booths, pretty displays, loads of freebies. But I wasn’t interested in all that. I was on a mission. I needed a landscaping contractor to take my dismal, ordinary backyard and turn it into Fantasy Island. Not too much to ask, right? I was prepared to spend all day, if necessary, talking with every last landscaping contractor there in order to find someone to make my dream come true. So I grabbed a tall mocha on the way in, took…
It’s the trade show of the year, and you’re poised to meet, greet and network up a storm because the precise buyers for your product or services are here. Business card? Check. Sales brochures? Check. Product samples, informational literature, or other appropriate peripherals? Check. But wait. Let’s go back to item #1 – both in the list above and the all-important first step in creating a strong, lasting and favorable impression. In other words, what you looked like or said may not be remembered when potential customers are back home, but your business card will be in the pile he’ll…