Kindle Direct Publishing Select (KDP Select) is a special program that Amazon offers independent publishers, authors and self-publishers to be a part of the digital Kindle Owners’ Lending Library. You can earn a share of a $6 million fund based on how often your ebook is borrowed through the program. In addition, you can use Amazon’s special marketing tools, which include offering your ebook for free to readers for up to 5 days in each 90-day period. You can also earn up to 70% royalties on sales in Brazil, Japan and India. Ebooks not in the KDP Select program only…
Client Case Study: Brand and Website Design My creative team recently finished a large project for a hearing aid dispenser. We guided Byron Patton of Lifestyle Hearing Solutions through the steps of creating a brand and website along with a new logo and stationery package for his new company. The process was deliberate and creative and constructed in a way to leverage ideas and concepts to save Byron time and money. Here’s how we did it. First, our branding expert, Patrice Rhoades-Baum held an in-depth interview with Byron and other team members to discuss his target market, the value his company…
At a recent Colorado Independent Publishers Association (CIPA) meeting we had a panel speak on the topic of how to make your book an “Amazon Bestseller.” One of the panelists was Marcia Reece whose book, Secrets of a Marriage Mouse became the #1 bestseller in three Amazon book categories: Marriage, Personal Relationships, and Health. She shared with us a few of the many very specific techniques she used to sell 3700 books in 3 days on Amazon.com. Marcia occasionally offers one-day workshops where she explains ALL the important steps in this process. Shown below are some of the highlights of her…
You Can Make Your Book an Amazon Bestseller – Even if You’re a First Time Author or a Marketing Novice It’s true…my friend, Marcia Reece Can Help You Make Your Book A Bestseller! If your book is not yet finished, Marcia will show you exactly what you need to do while writing and marketing your book to make it a bestseller–and create more business when your book is finished. If your book has already been published, Marcia will show you how to start a sudden surge of sales carrying your book to bestseller status in your category–even if your book…
A client pointed out that the projects my team and I create – websites, one-sheets, and other marketing tools – successfully “encapsulate” what the target audience really wants; they don’t simply describe the product or service being sold. In other words, the copy focuses on the benefits and results the target audience receives. I asked my team member Patrice Rhoades-Baum to address marketing tools focus points. Patrice is a marketing consultant specializing in branding for solopreneurs and micro-businesses, and she’s an expert copywriter for websites and one-sheets. Do your marketing tools focus on YOU or your PROSPECTS? Take a quick quiz!…
A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview with the author. For a hard copy media kit you can gather the following items and arrange them in a classy folder (a solid color in gloss is good). Paste a color postcard of your book cover on the front of the folder. For an online media kit, add a page…
This month, my friend and teammate Mary Walewski of Buy The Book Marketing explains how to research your niche so you can tailor your book to your market. You can use free resources found in your library and online. Self-Publishers: Here are 7 Tips to Research Your Niche By Mary Walewski Copyright © 2009 Most authors working on a first book never really give any thought as to who their book is for. “It’s for everyone!” I’ve been told with a radiant smile. As a marketing person, this declaration makes my heart go into my shoes. If a book if for everyone, it’s…
Can you brand your business and launch your brand online . . . . without losing your mind? A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a website is the most powerful marketing and sales tool available to any company, large or…